For Immediate ReleasePokcet Group Acquires Pita Pit USA and Thor's Skyr

COEUR D'ALENE, ID – November 1, 2025 – Pokcet Group announced today the successful acquisition of Pita Pit USA, a fast-casual restaurant chain specializing in fresh, healthy pita sandwiches, and Thor's Skyr, an authentic Icelandic Skyr known for being low ingredient and high protein.

The acquisition creates an immediate and powerful connection between two beloved brands. Pita Pit's commitment to fresh, minimally processed meals aligns perfectly with Thor's Skyr's focus on high-quality, nutritious dairy products. Pokcet Group plans to leverage its expertise in brand building and operational efficiency to accelerate the growth of both companies while preparing for future integrations.

"We are thrilled to welcome Pita Pit USA and Thor's Skyr to the Pokcet Group family," said Peter Riggs, CEO and President of Pokcet Group. "Both brands have a loyal customer base and a strong reputation for quality. We see tremendous potential for growth and innovation, and we look forward to taking these brands to the next level as we continue to build out our portfolio."

The acquisition will immediately impact the menu, focusing on high-protein, healthy integrations. Thor's Skyr will become the standard base for all Pita Pit smoothies, replacing existing bases to offer a richer, protein-packed option. Additionally, the culinary teams are rolling out a custom-formulated "Thor's / Pita Pit Tzatziki," combining the traditional savory sauce with the creamy texture of Icelandic skyr.

"This is more than just a business acquisition; it’s a culinary evolution for these brands," said John Csukor, COO and CCO of Pokcet Group. "By introducing Thor's Skyr as the foundation for our smoothies and developing our exclusive Skyr-based Tzatziki, we are drastically elevating the nutritional profile and flavor experience for every guest that walks through our doors."

For Thor's Skyr, the partnership will provide access to a wider distribution network and new marketing opportunities. The brand will continue to operate independently, maintaining its commitment to authentic Icelandic skyr production.