We are a team of passionate food lovers, innovators, and operators dedicated to building the future of food.
Founder & CEO
Strategic Operator:Over 20 years of hands-on experience growing franchise businesses, revitalizing brands, and innovating in the food and beverage industry
Systems Innovator:Developed advanced strategic positioning in the Mediterranean culinary market
Proven Builder:Progressed from franchisee to senior executive, effectively leading brands like Pita Pit and expanding their reach through strategic retail and CPG initiatives
Results-focused Leader:Recognized for translating strategic vision into tangible, measurable growth and profitability
COO & Chief Culinary Officer
Culinary Leader:USMC Veteran and respected chef known for creating successful, innovative products and brands that resonate commercially, for over 40 years
Operational Expert:Former VP of Culinary ECC at Entegra Procurement Services, experienced in effectively translating culinary vision into profitable realities
Process Specialist:Expert in refining and optimizing complex foodservice operations, improving quality standards, and enhancing profitability
Team Builder:Committed to assembling and developing highly capable teams that deliver consistent operational excellence
Industry Bellwether:Recognized speaker and consultant, valued for deep expertise on culinary trends, innovation, and market strategies
Global Perspective:Extensive international experience, collaborating with diverse brands to develop products and culinary solutions that appeal across global markets
Founder - Thor's Skyr
Visionary Founder:The driving force behind Thor's Skyr, translating a personal passion for authentic Icelandic culture and cuisine into a thriving American brand.
Brand Architect:Leverages deep expertise in brand management and marketing communications to build a compelling narrative and a loyal community around Thor's Skyr.
Resilient Entrepreneur:Demonstrated unwavering persistence by successfully launching a beloved brand in Iceland, navigating significant business challenges, and re-establishing Thor's Skyr with a stronger foundation for nationwide growth.
Authentic Storyteller:Masterfully connects with consumers by sharing the genuine story of his Icelandic roots, his grandmother's recipes, and the dream of bringing healthy, traditional food to a new market.
Community Builder:Fosters powerful partnerships and leads a passionate team, uniting them around a shared vision to establish Thor's Skyr not just as a product, but as a healthy lifestyle destination.
Special Projects
Digital Experience Architect:Designs and develops comprehensive digital ecosystems, from intuitive mobile apps to seamless online ordering platforms, that enhance the customer journey.
Brand Developer:Develops and executes cohesive brand strategies across all digital and physical touchpoints, creating powerful visual identities and multimedia content that drive growth and market presence.
Creative Technologist:Expertly merges creative vision with technical execution, leading the development of innovative digital platforms that provide unique, engaging, and scalable brand experiences.
Creative Developer:Builds custom websites and applications that are both highly functional and visually engaging.
Product Visualizer:Creates realistic 3D designs and interactive models that bring physical products to life digitally.